NetApp Partner Connect - Channeling Data Economics

NetApp organised a webinar to discuss data economics and its programme for the partners related to data economics. Following points were discussed -

What is Data Economics?

Data economics is a particular science; and it’s never been more relevant. Data is behind every single major socio-economic trend of the last 15 years – from social media, to mass personalization; from IoT, to market valuations. Today’s companies are valued just as much for their use of data as their balance sheet or product inventories. This is the real implication of data economics

Business performance is increasingly becoming (simply) a function of data – effective management and deployment – as of inventory management or cashflow. Organizations which optimize their data economics, will enjoy a competitive advantage over those which do not. This is the reality of data economics.”

If data is a genuine asset – analogous to human capital or infrastructure – how should it be secured, can it be insured, can it be graded in terms of value and/or usage? How should this asset be quantified and valued on the balance sheet? This is the emerging science of data economics.”

NetApp has integrated ‘Data Economics’ on the basis of the pillars through which we strengthen our UPP programme. This includes -

• Simplify – Helping partners to simplify customer data with our award winning solutions like ONTAP, AWS FSX for ONTAP
• Expand – Helping our partners to expand their ecosystem by providing access to the best of hyper scalers like Amazon Web Services, Google Cloud and Microsoft Azure
• Invest – Investing in platforms that will help them understand customer data in an efficient way
• Differentiate – Overall strengthening their knowledge about efficient data storage and enhancing data management capabilities – making them an indispensable resource
• Through our Unified Partner Program, we are committed to a long-term investment strategy, so that our strategic partners have profitable growth opportunities to continue doing what they do best – helping customers drive the most value from their data to achieve exceptional business outcomes

Importance of data-backed business decisions – partner case studies/ scenarios

• A recent survey from Deloitte states that, “49% of respondents said data helps them make better decisions, 16% of businesses say that data better enables key strategic initiatives, and 10 % say it helps them improve relationships with both customers and business partners.
• We ask our customers, after experiencing a slow sales month or watching a poor-performing marketing campaign, how do you pinpoint what went wrong? Answer to that is - Tracking and reviewing data from business processes helps you uncover performance breakdowns, so you can better understand each part of the process and get to know which steps need to be fixed along with the ones that are performing well
• Thus for nearly three decades, NetApp has maintained a laser focus on innovations that help our partners build stronger, smarter, and more efficient infrastructure
• Our goal? Ensuring our partners with the help of our solutions can deliver the right data and applications to the right place, at the right time, and with the right capabilities.
• When it comes to your business, we’ll meet you where you are, seek to understand where you want to go, and then help you get there with a data fabric that very well understands your companies ‘Data Economics’ designed for simplicity and agility.
• Be it healthcare, IT, Automobile or even Media houses – Data Economics is industry agonistic and we at NetApp understand it to the T.

About NetApp Unified Partner Programme

The new updates will make it easier to do business with NetApp. Together, by offering a simpler experience, more flexibility and clear areas for our joint investment, these changes will enable us to further differentiate based on our expertise and contributions. More importantly, it serves as a clear roadmap for our alignment with NetApp and the emerging roles of an OEM and its partner community

The updated partner programme adds the inclusion of specialist partners to the programme who sell, consume or “influence” the NetApp portfolio.

NetApp Unified Partner Programme Goals/Updates -

• Unify contracts and agreements, streamline guides and policies, and offer fewer, more focused, deal-based incentive programs. It also will offer growth attainment rebate programs.
• Provide registered partners with access to more information, communications, enablement and training.
• Continue to invest in tools that make business planning, and incentive management and measurement simpler and more collaborative for partners.
• Introduce solution specialisations for Cloud Preferred, FlexPod, SAP, AI/ML, Data Protection, Data Security, Hosting Service Provider, Infrastructure and Spot by NetApp Preferred

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