Netlink bags a major call center order

Netlink Ranve Infotech Ltd (NRIL) has bagged a major order for setting up a 300-seat call center for Air Infotech in Gurgaon. Says Rajesh Bakshi, MD, "We are implementing the call center on digital lines for the first time. So far only analog lines were available."

In the meantime, NRIL has upgraded its 200-seat call center in Malaysia to a 400-seater. In all its call centers, NRIL implements its own CRM and helpdesk packages that have CTI interface and modules on campaign and lead management.

NRIL has so far invested Rs 12 crore in developing these packages. Presently 55 software engineers are at work developing new modules and improving the existing ones. 

Its software development work in Malaysia has given rich dividends to NRIL with 28 of its engineers working there.

NRIL was the second Indian company to get the Multimedia Super Corridor status in Malaysia.

The fast growth of NRIL speaks for the entrepreneurial skills of Rajesh who began business as a box-seller with Netlink Business Systems (NBS), to move quickly into services and software development. NBS began with 100 percent box selling while today 60 percent of its revenue comes from boxes and 40 percent from systems integration, AMC, FMS and upgrades. Says Rajesh, "By 2003, revenue from boxes would only be 30 percent."