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Follow UsFounded in 1993 by Jen-Hsun Huang, Curtis Priem, and Chris Malachowsky, Nvidia today offers a broad range of processors that power a broad range of products, from smartphones to supercomputers. The company had introduced the world to computer graphics when it invented the GPU in 1999. From its roots in visual computing, the company expanded into parallel computing and mobile computing. The vendor's mobile processors are used in phones, tablets, and auto infotainment systems.
The name Nvidia is a combination of ‘n', ie, a mathematical variable meaning ‘to the highest degree' and ‘Vidia' which comes from a Latin word ‘videre', meaning ‘to see'. This inspired the ‘Nvidia eye' as a logo to indicate ‘the best visual experience'.
India Operations
Nvidia has been present in India for a significant period of time and enjoys a great mindshare amongst the channel as well as the consumer base. The company has more than 1,500 employees in India, based in offices in Bangalore, Pune, Hyderabad, and Mumbai, with a strong focus on engineering across the full range of its visual and parallel computing businesses. It offers four brands of processors: GeForce, Quadro, Tesla, and Tegra.
Nvidia, over the years, has built a stronger ecosystem in India, with distributors and partners across geographies. To further strengthen its presence, it is adding more cities to achieve this and is continually engaging with the distributors and partners. It is also betting big on the high-performance computing needs of the country, and plans to invest heavily in research to meet its different levels of infrastructure needs.
The company now strongly focuses on its mobility segment and is exploring opportunities in this area. The company has been striving hard to keep up its image as a trend-setter, and to ensure this, it also plans to align with global as well as national players. Apart from this, the vendor still continues to focus on its products based on GeForce product line.
Through Channel
Nvidia has a structured distribution system in the country. The business is divided into two segments: consumer and professional. Apart from the OEM business, the company in India has a strong partner-led business. It has adopted a three-tier model catering to its six specific brands. As of today, the company has a strong focus on 35 cities, including metros and non-metros, and these cities bring in about 80% of its overall India business.
To fulfill the requirements of its channel partners, the company has appointed distributors which include Rashi Peripherals, Abacus, Top Notch, Tag, and Aditya Infotech. All together, they address both the professional- and consumer-business-related channel partners. With regards to service and support, its distributors and OEM partners provide a comprehensive pan-India service support for its products.
Today, the company has a strong channel partner base across the country and is continually witnessing growth in the network. The company has about 100 plus partners addressing the professional business, while it has about 3,500 partners responsible for its consumer business segment.
For the company, channel partners are the face of its solutions-they interact with end-consumers and play a significant role in promulgating the vendor's vision, the ecosystem availability, and various use cases and options that the company has enabled.
Channel Engagement Initiatives
To build a brand takes a deep understanding of consumer and customer needs, technological prowess to meet those needs in a superior and cost-effective manner, and consistency in communicating what the brand stands for in the market and in the consumer's mind. Thus, in order to enable its partner community with the right skill set, the vendor runs channel engagement programs as well as offers certification with regards to solutions and products.
Furthermore, to provide effective training to its channel partners about our brands and products, the company conducts a periodic training/workshop called ‘NTRAIN'. This is a regular process whereby the company reaches out to channel partners and gives them deep insights into the latest and upcoming product/technology.
Nvidia had recently initiated an intensive channel development and training program for its reseller partners to strengthen the delivery of relevant GPU computing solutions to professionals in India. The initiative aims to educate more than 500 channel partners, including Quadro Preferred Partners, resellers, and ISV/IHV VARs. The channel development roadshow covered eight cities including not only the metros (Mumbai, Delhi, Chennai, and Kolkata) but also the key cities of Pune, Ahmedabad, Hyderabad, and Bangalore.
Through this initiative it aspired to increÂase awareÂness of the value proposition of the company's professional graphics solution, the Quadro line of graphics cards. The training program not only educated partners about the application of Quadro solutions in a professional environment, but also demonstrated how Nvidia's graphics cards deliver a superior visual computing experience to users. It also provided a hands-on demonstration of its revolutionary 3D Vision Pro technology, including professional applications like CAD-CAM.
The most recent initiative was its 35-city channel engagement program. In the first phase, the company has covered the top 10 cities, following which it will cover 12 cities, and then 13 cities in its last leg. This was in line with its latest announcement regarding Kepler architecture based GPUs and GTX 600 series graphics cards.