Questech restructures its channel network

Questech India, a Bangalore-based e-solutions company, plans to revamp its

channel strategy to increase its geographic reach. According to the company,

this new initiative will also help in increasing its revenue flow. Previously

the company had a two-tier channel network of national distributors and

resellers. It now plans to introduce regional VARs, national systems

integrators, consulting partners and industry vertical partners.

Questech is known for its flagship product–beforeSales –a sales force

automation (SFA) software. This software is primarily targeted at medium to

large organizations with multiple branches and field sales force.

Says Vir Bhanu, Chief Marketing Officer, Questech India Ltd, "We believe

that good partnership is key to successful products. Therefore we value our

partnerships and believe in leveraging on partners’ strengths, providing

healthy margins, and building long-term profitable relationships." The

company plans to extend a margin of 20 percent per deal for channel partners.

"The key objective of the Questech Partner Program is to create a

seamless community of business partners who will deliver Questech value chain

solutions as a software service," adds Vir. Under the new partner program,

channel partners would cover services like concept, design, development and

implementation of Questech solutions.

SUNILA PAUL



BANGALORE