Rashi Peripherals honored and upgraded 27 genuine
Logitech dealers (GLD) to the 'Premium' level in
Engelberg, Switzerland on 1st October. These premium
GLDs were rewarded with a trip to the Alps for their
sterling performance in pushing Logitech cordless
products during the last five months.
Presenting premium GLD certificates, Suresh Pansari,
Director, RP Tech, congratulated the GLDs for their
brand loyalty to Logitech. He hoped that their
commitment to Logitech would grow further now that
they have been upgraded to the 'Premium' level.
Rashi has over 1,000 GLDs across the country. Of these
only 30 were qualified to reach the 'Premium' level
based on their performance starting from May to
September this year. Of these, 27 made the Swiss trip.
Congratulating the GLDs, Steven Ngoh, Director, South
Asia, Logitech, said that Switzerland was the country
of origin of his company and it was fitting that the
GLDs were certified as 'Premium' in the land where
Logitech was founded.
Presenting the Logitech product roadmap, Steven said
it was looking at living room consoles, 'on the go'
personal interface products, digital pen and paper,
mobile phone accessories, notebooks and PDAs.
"India grew by 41 percent for us in the APac region
during 2001-02," says Steven, "which is comparable to
the growth given by other countries including Taiwan
and Korea." However, India lagged far behind China,
where Logitech grew by 140 percent.
Presenting Logitech's India strategy, Steven said that
his company would continue to focus on cordless and
corded desktops. Logitech will also increasingly
promote notebook gadgets in the country.
Presenting Rashi's marketing strategy, Rajesh Goenka,
Divisional Head, said that the Logitech-Sony roadshows
in 32 cities in the last six months had brought about
greater awareness for Logitech products. The "Fortune
Maker Scheme" attracted 900 partners who sold the
entire range of products distributed by Rashi.
Speaking on behalf of the Premium GLDs Shefali Gala of
Mumbai-based Spectrum said, "We don't sell Logitech,
it sells by itself." But this did not mean that
dealers got attractive margins. She wanted Logitech to
provide healthy dealer margins.
Rashi also unveiled 'Rashi Interactive', a quarterly
magazine meant for its partners on the occasion. The
publication offers a catalogue of all the products
distributed by Rashi in the country.