Rashi unveils scheme using cricket as theme

Rashi has decided to capitalise on the cricket-mania with its news

promotional scheme, ‘Khelo Cricket Rashi Ke Sang’. This four-month program

starting from 1st November, is open for all authorized Rashi partners.

Drawing a parallel with the actual cricket game, there will be four one-day

matches every month, wherein each partner or player will have to bat and bowl,

compulsorily. While batting, he directly score runs and while bowling he can

take wickets.

The

type of wickets taken denotes the runs earned. If a player tops in batting,

bowling or becomes ‘Brand Man of the Match’, he can participate in an actual

match and win prizes.

To gain runs by batting, partners have to purchase products from Logitech,

Prolink, Aviosys, Asus, Sony, Microtek and Labtec. The number of products

purchase will enable partners to score single or double runs, fours or sixers.

The actual matches will be held at Delhi, Mumbai, Kolkata and Chennai, with

Rashi arranging for the stay and travel arrangements for outstation players

selected for playing in these matches.

Says Rajesh Goenka, Divisional Head, Rashi Peripherals, "The ‘Man Of

The Match’ and his famliy will get a free city tour and can purchases of Rs

1.5 Lakh in a single day. Other players can win a free trip to South Africa, IBM

Thinkpads, Bajaj Pulsar mobike, diamond jewelry, Samsung mobile phones, gold and

sliver coins and several other prizes, depending on the number of runs they

score in the actual matches." Howzzat!

VINITA BHATIA