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Salesforce a CRM company, has announced Salesforce+, an all-new streaming service with compelling live and on demand content for every role, industry and line of business, all in one place. This streaming service includes live experiences, original series, podcasts, and other programming. With engaging stories, thought leadership and expert advice, Salesforce+ will illuminate the future of technology in the digital-first, work anywhere world and inspire millions of Trailblazers to learn new skills, pursue new career opportunities, and drive change in the world.
“Over the last 18 months, we've had to reimagine how to succeed in the new digital-first world. We reimagined our events, shifting them to all-digital brand experiences and introduced new, relevant, original content," said Sarah Franklin, President and Chief Marketing Officer, Salesforce. "We’re not going back, we’re creating the future now. Just as brands like Disney, Netflix and Peloton have done with streaming service for consumers, Salesforce+ is providing an always-on, business media platform that builds trusted relationships with customers and a sense of belonging for the business community.”
Salesforce+ the streaming service will be available to a global audience just as Dreamforce, the world’s largest software event, arrives in September. Dreamforce is a family reunion designed to bring together the entire Salesforce community — customers, partners, employees, students, and more — to learn, connect, have fun, and give back. Salesforce+ will help make the Dreamforce experience more personalised with live and on-demand content that viewers can tailor to their interests.
With the launch of Salesforce+, Dreamforce and broadcasts like the Success Anywhere World Tour, Connections, and TrailheaDX will include both point-in-time live experiences and new, on demand brand experiences, complemented by a slate of original programming.
Viewers can also customize the Salesforce+ experience, selecting content relevant to roles, industry, or topic. For example, members can view and watch a collection of content on sales, financial services, or artificial intelligence.