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SHAILENDRA GUPTA GIVEN ASIA-PAC RESPONSIBILITY

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DQC Bureau
New Update

Tech Pacific (India) Ltd (TPIL), the No 1 member of the DQCI Silver Club, is resorting to aggressive strategies to beat the current market slump. It is investing afresh in the business and has plans to establish 10 new branch offices in cities such as Raipur, Rajkot, Jamshedpur, Ludhiana, Allahabad and

Dehradun.

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"We have the resilience and spread to beat the current slowdown with aggressive tactics," says Shailendra Gupta, the erstwhile MD of TPIL, who is now elevated as CEO, Asia-Pacific region. 

TPIL is in the process of hiring new people, training them in various technologies and getting them the required certification. The focus is to add value to the business of its partners by moving them up the value chain. 

TPIL wants its partners to move from being mere box-pushers to value-added service providers. Seventy of its partners have already moved to business areas such as systems integration and network management. 

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TPIL went to a few hundred of its partners in recent times to find out how the company could transact business better. Based on the results of this survey, Shailendra says the company is improving its processes further to respond to the needs of its customers.

Efforts are being made to develop niche markets for every product portfolio. "In weak economic conditions, additional profits will come only from niche markets," points out

Shailendra. 

In the meanwhile, the sword of Damocles hanging over TPIL in the form of a buyout seemed to have disappeared, at least for the time being. Remarks Shailendra, "I don't see anything happening on this front in the foreseeable future."

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