Things changed for IBM in the Unix server space since they began launching a
series of eServers starting October 2001. The whole ideas was not just to meet
the growing demand for e-business, but to gain a top slot in the server market
with breakthrough technology.
According to Gartner Dataquest, IBM’s share of worldwide server revenue
jumped four points from year 2000 to 29 percent in 2001. A recent study
conducted by IDC also placed IBM with a marketshare of 30 percent in the Unix
servers space in Asia Pacific, leaving behind Sun Microsystem with a 27.6
percent marketshare in the Unix server space.
IBM |
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Strengths | |
Reliability and scalability with mainframe-class |
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Incorporation of Power4 Chip, AIX 5L and project eLiza makes it unique | |
IBM eServers are priced much lower than competing products |
TECHNOLOGICAL SUPERIORITY
According to the company, IBM servers are far superior to all competing
products in the market because of its reliability and scalability with
mainframe-class. Some of the new introductions like the Power4 Chip, AIX 5L and
Project eLiza, have made these servers a class apart.
The eServers portfolio starts from the xSeries erstwhile Netfinity servers
– a range of low-end Intel based servers to i-Series (AS/400e) – integrated
business servers, p-Series (RS6000) – the UNIX based server range and the
mainframes (S390) – zSeries. The prefixes used in the names talk about its
uniqueness. The ‘i’ stands for integrated business application, ‘p’
stands for price/performance and ‘z’ stands for zero downtime.
"IBM eServers have the clear advantage of providing multiple options
across all platforms to suit exact requirements for any business," says M
Ganesh, VP-Enterprise Systems Group, IBM India.
Today, IBM proudly boasts that it has servers for the entire spectrum of
industry and businesses, be it large mission-critical businesses or small and
medium businesses. Powered by breakthroughs such as microprocessors with copper
wiring and silicon-on-insulator technology, IBM servers come with several
industry benchmarks. Â
GROWING PRESENCE
One important factor in the growth of IBM eServer is the price. The company
has managed to bring down the cost for all its eServers considerably. Besides,
it has also offered finance and leasing facilities to its customers through IBM
Global Financing.
With IBM’s WebSphere software gaining a 26 percent market share, again in
Asia Pac region, IBM has proved itself that it has competitive e-business
capabilities, products and services. Its focus on to establish a much wider
partner network to help large and small enterprises plan, build and implement
the e-business infrastructure they need to survive in the new Internet economy,
is already yielding results. And eServers played an important role in adding to
the growth that IBM was experiencing.