business-partner-program

“We need to empower our partners in the changing dynamics to address new opportunities”

The IT multi-national EMC has recently decided to change its partner program from Velocity to Business Partner Program. Reports suggest that EMC is leaping from its platform 2 to platform 3--social media, analytics, big data and cloud, but Fred Kohout, vice president of EMC’s global partner marketing, refrains from using this term and cautions to not make it black and white. DQ Channels recently spoke to him and found out the features of the new program. Edited excerpts: