Intex Technologies has become the principle broadcast sponsor for the upcoming season of Indian Premiere League (IPL) on Sony Network. Around 60 programs have been confirmed for the reportage of the league.
Apart from the broadcast sponsor, Intex has also bought the ‘super six property’ which will give brand the extra mileage whenever a six is hit on-ground.
Talking about the association Keshav Bansal, director, Intex Technologies said, “The League is dedicated to endorsing excellence in cricket. The tournament will deliver us with massive media value given its broadcast partnership with Sony. It will straightaway tie back with our target audience – Youth and enable us to connect with millions of zealous cricket fans as they relish their much-loved sport and witness some of the world’s most iconic players to display their skills.”
Intex would go the full 360 degrees in promoting the series by running the commercials of Aqua Speed and Aqua Power Plus during the season.