Kapture CX and PwC India Partner for AI-Powered CX Solutions

Kapture CX has formed a strategic alliance with PwC India to deliver next-generation agentic automation solutions for customer experience management. The partnership combines Kapture CX's AI platform with PwC India's implementation expertise to create industry-specific solutions. 

Collaboration Aims to Transform Enterprise Operations with Agentic Automation

The collaboration will primarily serve the retail, consumer, and BFSI sectors, focusing on three key application areas: contact centre operations, employee experience enhancement, and intelligent voice agents. Kapture CX brings its proprietary large language models and vertical AI capabilities to the partnership, while PwC India contributes its domain knowledge and solution deployment experience.

This joint initiative enables the development of tailored automation solutions designed to streamline enterprise operations and improve customer interactions. The partners plan to address specific industry pain points through intelligent automation implementations. 

Sharing his views on the collaboration, Manpreet Singh Ahuja, Chief Client and Alliance Officer stated, “Agentic automation is transforming how enterprises operate—shifting from task execution to intelligent orchestration. At PwC India, we’re helping clients lead this shift by harnessing this through purposeful collaborations. Our partnership with Kapture CX brings next-generation automation to the front lines of customer experience to drive smart efficiency and build agile, future-ready enterprises.”

Speaking on the partnership, Sumit Srivastav – Partner and Leader, Agentic Automation, PwC India added, “With PwC India’s agentic automation solutions, we are paving the way for a smarter and more agile future for our clients. We are at the forefront of helping organisations reimagine the art of possible, enabling them to turn modern-day technology disruption into a competitive advantage.”

“Partnering with PwC India marks a significant milestone for Kapture CX,” said Sheshgiri Kamath, Co-founder and CEO at Kapture CX. “Our AI agents are designed not just to respond — but to act, automate workflows, and enhance business processes across industries. Together with PwC India, we are set to redefine how organizations harness Agentic AI for scalable, efficient, and cost-effective automation.”

"This collaboration is a strategic catalyst—amplifying the potential of agentic AI to drive agentic automation at scale. By uniting Kapture’s advanced capabilities with PwC India’s enterprise depth, we’re delivering transformative, future-ready solutions. It’s been a privilege working alongside PwC India’s exceptional team, and we’re energized by the bold innovations we’ll shape together," added Nibha Kothari, VP - of Partnerships and Alliances at Kapture CX.

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