Popular Scheme of the Week: VMware's Customer Lifecycle Incentives

VMware recently launched the Customer Lifecycle Incentives Program to help partners facilitate the end-to-end digital transformation for their customers.

The program will help partners drive increased profitability through new and expanded customer engagement, a simplified experience, optimized incentive return on investment, and partner-to-partner cooperation rewards.

VMware partners can take advantage of the increased need for customer Software-as-a-Service transformation and shifting sales processes.

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VMware’s Customer Lifecycle Incentives provides partners with more opportunities to leverage unique skills and deliver value across the entire customer lifecycle, especially as customer goals become more complex and fluctuate quickly. It provides support across all routes to market to develop sustainable channel partnerships.

New Incentive Offerings Include:

• Technical Assessments– Designed to recognize the value in assessing a customer’s environment to address key business outcomes, the Technical Assessment Incentive empowers partners to identify key VMware solutions to solve customer challenges. Examples of technical assessments could include delivering recommendations on applications, optimizing server workload and virtualization usage, providing a list of applications that could be modernized, or creating a migration readiness and implementation
• Proof of Concept – This incentive will reward VMware partners that deliver proof of concept through a workshop, onboarding the customer, or through use-case implementation, demonstration and evaluation. It can be exercised by both transacting and non-transacting partners and will determine the feasibility of the idea or verify that the idea will function as
• Partner-to-Partner Accelerator – The Partner-to-Partner Accelerator rewards “Sell Through” partners who identify opportunities, book eligible orders, and handoff to the “Orchestrate With” partners to activate the solution and facilitate consumption of VMware services. This allows customers to purchase through their usual reseller and receive services from a specialized “services only” best of breed