Dell empowering Indian SMBs with AI powered design and security

India’s SMB sector has long been the engine of economic growth and digital transformation. Recognising their evolving needs, Dell Technologies has introduced the Dell Pro Essential 14-inch and 15-inch laptops, devices engineered for reliability, security, and intelligent performance.

“SMB customers are one of the key drivers of India’s economic growth,” said Indrajit Belgundi, Sr. Director and General Manager, Dell Technologies. “We wanted to ensure we offer them the right product with the right features, built from their feedback and use cases.”

With the new Dell Pro Essential range, Dell aims to provide SMBs with affordable yet enterprise-grade technology, combining AI-driven performance, robust security, and sustainable design.

Balancing performance and purpose: key features that matter

Belgundi explained that Dell’s design philosophy remains consistent, with no compromise on essentials. “The Dell Pro Essential laptops come with MIL-STD certification for durability and hardware TPM for secure operations,” he noted.

The devices feature the Dell Manageability Suite, ensuring seamless device deployment and management across business environments. “Our core tenets - security, management, and reliability- remain intact,” Belgundi added.

Feature highlights:

• Silicon diversity: Options with both Intel and AMD processors.

• Display: 16:10 aspect ratio for enhanced viewing and productivity.

• Battery life: Up to 10+ hours on a single charge.

• Chassis: The 14-inch variant comes with a metal build for durability.

• Sustainability: Incorporates eco-friendly materials and design processes.

The series starts at Rs 31,999, offering SMB customers professional-grade technology at an accessible price point. “It’s about giving customers performance without compromise,” said Belgundi.

Channel-first approach: partners as growth enablers

Dell’s strong channel ecosystem remains at the heart of this launch. “We’re very excited about the partner ecosystem that has been working closely with us,” Belgundi emphasised. “The Dell Pro Essential 14 and 15 will be available through both back-to-back customer fulfilment and stock-and-sale models.”

Immediate availability is key for SMB customers. “Many customers expect faster deliveries, and that’s where our stock-and-sale model will play a crucial role,” he explained.

Dell is also investing in training and enablement programmes for partners and distributors. “We’ll continue to work closely with them to ensure they are equipped with product knowledge, feature training, and customer-specific use case positioning,” Belgundi said. “Our goal is to make sure partners can confidently present the right product for every business need.”

The Pro Essential range also comes with on-site warranty support, enhancing partner and customer confidence.

Empowering system integrators (SIs) to drive AI adoption

Discussing Dell’s collaboration with system integrators (SIs), Belgundi highlighted that AI capabilities are becoming standard in business devices. “When we talk about AI, it’s not just a buzzword. It’s about real use cases, how devices integrate AI to enhance user productivity,” he explained.

He further elaborated on Dell’s unified product structure: “We’ve streamlined our portfolio into Dell, Dell Pro, and Dell Pro Max. This helps SIs and customers identify the right device based on their workload, use case, and performance requirement.”

Belgundi added, “We’re enabling our SIs to understand product capabilities, so they can position the right features for the right scenario. That’s how we bring AI from concept to real-world productivity.”

AI and security: protecting productivity from the inside out

Security is another cornerstone of the Pro Essential line. “From an AI standpoint, there are two perspectives,” Belgundi said. “Software security companies are optimising their solutions to leverage NPUs (Neural Processing Units) and the operating system’s intelligence. This leads to both better performance for users and enhanced protection for IT teams.”

He added, “The new devices come with hardware TPM, providing an extra layer of encryption and authentication. It’s about ensuring users have a secure environment right out of the box.”

Dell’s approach merges AI-driven security with hardware reliability, offering proactive protection without compromising performance. “AI is helping identify potential threats and performance inefficiencies before they impact users,” Belgundi noted.

Conclusion: Dell’s vision for India’s SMB digital journey

With the launch of the Dell Pro Essential lineup, Dell Technologies reinforces its long-term commitment to India’s SMB segment. The range delivers a powerful blend of AI intelligence, enterprise-grade security, durability, and eco-conscious design, tailored for India’s diverse business landscape.

Belgundi summed it up aptly: “We’ve designed the Dell Pro Essential series to meet the needs of India’s SMB customers who value performance, security, and reliability. Our goal is to help them grow with technology that’s built for their ambitions.”

For Dell Technologies, it’s not just another product launch; it’s a reaffirmation of its mission to make advanced technology accessible, intelligent, and sustainable for every Indian business.

Read More:

Partner Pulse: Mieux Technologies | Cybersecurity System Integrator and Channel Partner (India)

The great wall of tariffs: How Trump’s trade war is reshaping India’s IT channel

Infinity Labs India: driving Make in India innovation in network automation and cybersecurity